With over a decade of experience rooted in design communication, industrial design, and digital marketing, I specialise in building and elevating brands through strategic, design-led solutions. My work spans creative direction, visual design, branding, content creation, social media, integrated marketing, and event planning — all guided by data-driven insights.

 

I develop cohesive brand identities, marketing strategies, and roadmaps that strengthen brand positioning and support sustainable growth. I’ve collaborated

with cross-functional teams and clients across Advertising, F&B, Retail, Architecture/Builder, Construction Education, Property Management,

Interior Fit-Out, and Martech — shaping brands that are both visually refined

and commercially effective. 

 

I work with clients in Singapore and internationally, supporting startups and established companies. If you’re building or refining your brand and need clarity in direction, let’s connect.

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Key Outcomes:
— Generated USD $1.98M in total project value for a client this past year through strategic marketing efforts.

— Built brand & content strategy for a startup interior studio; marketing efforts contributed to 6 of the studio's 20 new client projects won (~USD 150K in project value) within a 4-month period

— Contributed to 55% occupancy for a property management client, with 50% of leads initiated through my marketing efforts (avg. USD $480K yearly revenue).
— Led strategic marketing initiatives that drove revenue growth and local/international partnership development for clients.
— Boosted brand visibility online and offline through strategic paid ad campaigns.
— Upheld consistent creative and marketing standards across all client-facing materials, online and offline.
— Delivered on client roadmaps and strategic goals through structured, milestone-driven execution.